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County People's Congress Representative Election 2016

County People's Congress Representative Election 2016

Release time:
2019-05-22 17:52
Participate in the party building of non-public enterprises in the city

Participate in the party building of non-public enterprises in the city

Release time:
2019-05-22 17:51
Recognizing advanced workers

Recognizing advanced workers

Release time:
2019-05-22 17:50
Use the vertical screen to create a contest to inspire high-quality creativity! Wang Laoji’s Spring Festival

Use the vertical screen to create a contest to inspire high-quality creativity! Wang Laoji’s Spring Festival

Release time:
2019-04-15 16:44
Nothingto"shake"hasbecomeoneoftheentertainmentmethodsoftheyoungpeople'sfragmentationtime.Asashortvideocommunicationplatform,Vibratohasalwaysattractedyoungpeoplewithcreativeshortvideogameplayandmulti-facetedandhighlypersonalizedUGCcontent.Oneofthe“communities”withsocialattributesthatyoungpeoplelove.   Sincethebuzzingsound,themajorbrandownershaveclearlylockedtheireyesonthisplatformwithtensofmillionsofusertraffictobeconverted,relyingonitspowerfulsocialattributesandinteractivitytoaggregatemanyyoungpeoplethroughhighlypersonalizedandinnovativeentertainment.Themarketinggameplayimpressesyoungusersinvisiblyandevendrivesthepurchasingpowerofusers.   Atthistime,WangLaoji,asabrandof100-year-oldbrand,triedtotransformitselfinthewayofconflictwiththenewera.Thejointvibratocompletelycreateda“verticalscreenco-creationcontest”andpre-emptedtheChineseNewYearmarketingc-station.Throughthecreative+funverticalscreenshortvideoformtoconveytheirmarketingappealtousers.
American consumer brands are on their way to China

American consumer brands are on their way to China

Release time:
2019-04-15 16:43
ChinaisbecomingthenextarenaforToCconsumerstart-ups.   In2018,footwearbrandRothy'sestablishedafive-personteaminShanghai,whichbegansellingontheChinesenetworkearlierthisyear.Recently,Rothy'sannouncedarevenueof$140millionin2018.EverlaneisalsobuildingabusinessinChinaandisbeginningtoshiptoChineseconsumers.Allbird'sco-founderTimBrownsaidthatChinaistheplacewherethebrandwillexpandinthefuture.Inaddition,someinvestorshavealsosniffedbusinessopportunities,suchasGGVCapital,whichnowhasaspeciallikingforAmericanconsumerbrandsthathavethepotentialtolandintheChinesemarket.   “WefeelthatourshoesareverysuitableforChineseconsumers,andwehavespentalotoftimeobservingtheChinesemarket,”saidKerryCooper,PresidentandChiefOperatingOfficerofRothy's.“Thismarketisverybig,andourcustomersarehereinthefuture.Whydon'tyouhurryup?"   NowintheUS,DTC(direct-to-consumer)brandgrowthandrevenuearedeclining,soitisagoodchoicetoputothereyesonotheroverseasmarkets,suchastheChinesemarket,eventhoughtheymayhavetopassTmallorWeChat.ThenetworkplatformenteredtheChinesemarket.   Duetoglobale-commerceandtariffcontrol,themarket'smomentumhasshiftedtodirectsales.Inthepast,sellingaproductinChinawasthroughaseriesof“jointventures”suchasdistributionpartners,manufacturingpartnersandinstitutionsthathandledgovernmentapproval,fulfillment,production,retailstrategyandmarketinginChina.Nowadays,thankstothepromotionofe-commercecompaniessuchasAlibabaandJD.com,itiseasierforbrandstoselldirectlytoChinesecustomersonline,andtovoluntarilysharedatasuchascustomerstatisticsandpurchasepatterns.AmericanbrandssoldinChinahavegreatercontroloverthecompany.   “Today,nomatterwhatyourbrandis,salesinChinaareeasierthanbefore.Nowisagoodtimetobecomeadirectbrandbecauseyouhavemorecontrol.”HumphreyHo,ManagingDirectorofHylinkDigitalSay.HylinkDigitalisanorganizationthatadvisesChinesebrandsontheChinesemarket.   Forcross-categoryretailbrands,withtheriseine-commercesales,alleyesareonChina.AccordingtotheDigitalCommerce360??datareport,in2018,China'se-commercesalesreached1.2trillionUSdollars,anditisexpectedtoincreaseby22%in2021toreach2.6trillionUSdollars.Thisis2.8timesthesizeoftheUSmarket.ThisshowsthatnowisthebesttimetoentertheChinesemarket.AndaccordingtoKPMG'sreport,China'smillennialshavehigherspendingpoweratayoungage,andtheyarekeentodiscovermorenewbrands.   Rothy'schosetheWeChatplatform,whichrecentlylaunchedamicrostoreandplanstoconsidersellingitonTmallinthenextsixmonths.ThebrandactuallyhasaRothys.cnwebsite,butthereisnodirectpurchaseonthewebsite,becauseevenforbigbrands,thetraffictothebrandwebsiteisverysmall,andthelogisticscostofnocommercialpartnersisveryexpensive,andalsoVerydifficult.Forastart-upbrandthatisusedtosellingintheUS,theinfrastructureisdifferent,suchasFacebook,InstagramorGoogle,theenvironmentiscompletelydifferentfromChina'sTmallWeChat.CoopersaidthatifyouwanttodobusinessinChina,youmustformalocalChineseteam,findalocalagencyandpublicrelationscompany,otherwiseyouwillnotplay.   Coopersaid:"ThisisnotlikeyouentertheUKorCanadamarket,whereyoucancopyyourstrategyandgameplayintheUS,butinChina,youeithercompletelylocalizeorquit,youhavetoownmarketThinktwiceaboutpositioningandwhoyouwanttobe."   CoopersaidthatRothy'susesthesamemarketingmaterials,buthopesthatChinesepublicrelationscompaniescanmakesomeexposuresinmagazinessuchas"Vogue"and"Elle",andalsohopetouseChineseKOLtoimprove.Thebrand'spopularity.Now,thiskindofpublicityandlocaladvertisingonWeChatcanattractcustomerstobuyatRothy'sWeChatstore.Whenthebrand'ssalesinthemicrostorereachedacertainamount,withacertainpopularity,itwillstartsellingonTmall.UnlikeAmazon,Tmallhasitsownadvertisingbusiness,whichcanprovidehighervisibilityforthosebrandswithfinancialresources.   “Intheory,thereisnotenoughmoneyintheChinesemarket,”HumphreyHosaid.“ThemostpopularmarketinChinaisactuallyvery,veryexpensive,especiallywhenyoudon’thaveanysalesaccumulationandhavenothingtodotohelpyougetmore.Moretransactions.Suddenly,inordertomaintainyourbusiness,youmustpayAlibabamorethan$1millionayear."